The spots by Droga5 feature Manchester United footballer Memphis Depay and the US women's gymnastics team
Under Armour, the upstart sportswear company that's rapidly gaining ground on the established brands, has created spots featuring Manchester United footballer Memphis Depay and the US women's gymnastics team for the second installation of its "Rule Yourself" campaign. Droga5 created the ads, which propagate the joy of missing out — a play on the fear of missing out social anxiety and one that's designed to communicate the feeling of elation that comes from doggedly pursuing athletic success through a single-minded training regime. The first ads feature the USA women's gymnastics team and Manchester United footballer Memphis Depay, respectively. A third ad, featuring Olympic gold-medal winning swimmer Michael Phelps, will be released in March.