Argos to launch fitness pop-up with no 'sweaty locker room smells'

Argos is creating a space to show that people they can get exercise at home rather than having to go to the gym.

The "House of fitness" is a two-day pop-up in London where consumers can experience the "ultimate home from home gym".

The space will feature soft lighting and no "off-putting mirrors" and scents such as jasmine, cinnamon and peppermint instead of "sweaty locker room smells".

Argos is using the activation to "offer a solution to some of the typical barriers which deter many of us from heading to the gym".

There will be a dedicated session to exercising with pets, as well as expertise from FitBit, Reebok and USN with fitness specialists including Mr World bodybuilder Max O Connor and X-factor personal trainer James Stirling.

The event takes place on 23 and 24 March in London.

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