Argentina transplant PSA tugs heartstrings

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Fundación Argentina de Trasplante Hepático "The Man and the Dog" by DDB Argentina.
Fundación Argentina de Trasplante Hepático "The Man and the Dog" by DDB Argentina.

"The Man and the Dog" from DDB Argentina offers a poignant tale of a faithful companion

An Argentinian NGO dedicated to promoting organ transplants has enlisted DDB Argentina to create a moving PSA.

"The Man and The Dog" from Fundación Argentina de Trasplante Hepático was directed by renowned Spanish-language director Rodrigo Garcia Saiz.

As the title suggests, the ad narrates the relationship between a dog and his elderly owner; when the man falls gravely ill, his companion keeps a vigil for his return.

Campaign credits

Client: FATH
Agency: DDB Argentina