Arby's has been touting, "We got the meats" throughout 2014 in TV spots. In the process, the fast-food chain forgot, "We have Pepsi" — and admit as much in an honest TV spot.
A contractual agreement stipulated that Arby's include Pepsi in the creative of at least one more commercial. In a bind, Minneapolis agency Fallon created a self-referencial TV spot addressed to Arby's "friends at Pepsi."
The 30-second ad features the booming voice of Ving Rhames and a pint of Pepsi. That's it. Rhames explains the corporate faux pas and necessity of honoring Arby's agreement.
In a statement, Roberto Rios, CMO of PepsiCo's food-service division hailed Arby's move: “We applaud Arby’s unconventional approach to marketing and when they came to us with this idea, we thought it would be a fun, creative way to highlight our partnership.”