April Fools' Day: Best of the brands

We round up some the best brand pranks from the annual day of tomfoolery, updated throughout the day

Lowe's 'Glow-In-The-Dark Cat Hat' by BBDO NY

The glow-in-the-dark hats for cats idea featured in Lowe's recent TV campaign has spawned a new infomercial from Lowe's. The brand has rolled out a dedicated site, glowinthedarkcathat.com, extolling the virtues of the kitty accessory. The retailer is also giving the first 2,250 respondents to the infomercial one of the hats, as well as vouchers.

Esurance 'Presurance' by Leo Burnett

A man explains in jargon-laced language that an app can predict accidents before they happen, thus making "proactive" insurance,

"A state of the art tool that will alert you before your next fender bender," the ad claims. A companion website reveals, as easily predicted, that this is a joke.

Snickers 'Bedtime' and 'Grandma' by BBDO NY


Mars' candy brand is known for irreverent humor and these Twitter videos show what happens when you take a prank a little too far.

Motorola Mobility 'Introducing #MotoSelfieStick'

"It's like when the sun turns rain into a rainbow," gushes one of two craftsman in an ad for a "hand-crafted" selfie stick. The swelling piano music shows the men crafting the device in a rustic woodshed while, of course, wearing Moto 360 smart watches.

Honda The HR-V Selfie Edition

Ashley, a self-proclaimed "selfie artist" who "loves herself" also loves the Honda model with 10 cameras. While this may even seem possible, the automaker has a history of April Fools prank videos such as this "handmade" model.

Reebok 'Swêt'

While it's true Reebook has a fragrance line, it's unlikely Swêt is one of the scents. The Instagram video riffs on many clichés in perfume and cologne ads, complete with a spot-on voiceover.

Audi 'Autonomous Office Chair'

Seems every company is getting into the autonomous self-driving car business these days. Automaker Audi debuts something smaller for the office: the autonomous office chair. The video boasts the chair comes with "cutting-edge collision avoidance technology and even our signature Quattro technology."

Virgin moves to Branson, Missouri

Virgin America's owner Richard Branson is no stranger to April Fools' pranks. One even ended with police and citizens fearing an alien invasion. The company's latest prank capitalizes on the CEO's last name, announcing that Branson, Missouri is now the company's headquarters. All divisions of the company will now operate from the town of 11,000. While the knighted entrepreneur could use some acting lessons, he definitely has a sense of humor.

Samsung Galaxy BLADE edge: Chef's Edition

"Samsung is proud to announce the world’s first smart knife with smartphone capabilities" says the electronics company of its new phone. To borrow some language from the world of infomercials, this phone slices, dices and makes julienne fries. But wait, there's more: it's also fire and water proof. Don't expect this phone model on late-night TV soon.

Spotted a brand prank today that makes you laugh or facepalm? Leave a comment below and we will add the best ones to our line up throughout the day.


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