Apple's Earth Day message: 'Better Starts Here'

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Apple's solar array in Sichuan, China.
Apple's solar array in Sichuan, China.

Company releases environmental report on going green

In 2007, Apple CEO Steve Jobs penned a letter to shareholders and customers in the company's environmental policy. Since then, the company has released an annual environmental report.

Read: Apple buys 36,000 acres of US forest

This year's report, which comes right before Earth Day, highlights the company's energy initiatives. The video "Better Starts Here" shows a solar farm in China as well as a hydroelectric turbine in Oregon  and describes what the company is doing to reduce energy use in its products.

Last year, the company debuted a video called "Better" that also focused on energy and featured current CEO Tim Cook as narrator.