Apple Watch 'Us,' 'Up' and 'Rise' by TBWA\Chiat\Day

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Apple Watch "Us," "Up" and "Rise" by TBWA\Chiat\Day.
Apple Watch "Us," "Up" and "Rise" by TBWA\Chiat\Day.

Apple rolls out three new ads for Apple Watch

Marking Friday's arrival of Apple Watch, Apple has rolled out a new series of ads to describe the connection between the smartwatch and its owner. 

The ads, by TBWA\Chiat\Day, explain the device in typical Apple fashion by letting it speak for itself.

Rather than touting features or technical jargon, the three ads highlight what the watch can do for its owner's daily life.

The three spots entitled "Us," "Up" and "Rise" each have companion websites with more information related to video's theme.