Apple tugs heart and guitar strings in emotionally charged holiday ad

New spot by Apple and TBWA\Media Arts Lab shows how technology can bridge the generation gap

by Ben Bold, Marketing
Apple: 'The Song' .
Apple: 'The Song' .

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register here or sign in below if you already have an account.

Sign in

Register

  • Limited free articles a month
  • Free email bulletins

Register Now

Become a member

From $116 a year

  • Full access to campaignlive.com
  • Exclusive event discounts
  • Plus lots more...

Choose a package

Need to activate  your membership?