True, it marks the end of an era - but music experiences still hold great value for other brands, and Apple will reap greater rewards by focusing its events on innovation.
If you don't have an account with Campaign US, register now, it only takes a few minutes.
- Access all the content on Campaign US
- Get breaking news and exclusive reports
- Take part in the community and interact with the best thought leaders in the industry
- Sign up to our Campaign bulletins