Apple Music Festival to celebrate 10th anniversary event in London

The line-up includes Elton John, Britney Spears and Robbie Williams
The line-up includes Elton John, Britney Spears and Robbie Williams

Apple will celebrate the 10th anniversary of its Apple Music Festival at London's Roundhouse this September with 10 nights of performances.

The line-up, curated exclusively by the tech company, includes some of music's biggest names such as Elton John, Britney Spears and Robbie Williams.

Fans based in the UK can apply to win tickets by entering prize draws on Apple Music, as well as through select media partners, and can join the conversation using the #AMF10 hashtag.

Apple rebranded the event, formerly known as the iTunes Festival, last year. This year's festival runs from 18-30 September and will be made available live and on-demand to more than 15 million Apple Music members in 100 countries through their Apple devices.

Oliver Schusser, Apple’s vice president of international content, said: "Over the past decade, the festival has brought the biggest and best artists from all over the world to London and into the homes of millions of music fans. This year’s Apple Music Festival builds on that incredible legacy and we couldn’t be more excited to have another amazing lineup to celebrate our 10th birthday."

Other artists taking part include Alicia Keys, Bastille, Calvin Harris, OneRepublic and The 1975.

"We're massively excited to play Apple Music Festival for many reasons, but mainly because it'll be our first proper London show after the release of our new album, ‘Wild World.’" "The Roundhouse is such a beautiful venue and it's in our hometown, so I can't think of a better place to play a bunch of new songs for the first time," said Bastille.

In June, BMW Group used The Roundhouse for an event to celebrate its 100th anniversary.

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