The quickfire ad runs through Apple's many innovations over the decades, starting with the Apple I, Apple II, the failed Lisa and the first Mac.
Apple also references some of its most famous ad campaigns and taglines, including '1984', 'Think Different' and Steve Jobs' tagline for the iPod, '1,000 songs in your pocket'. There's also a playful reference to the Newton, the failed PDA rivalled by the Palm Pilot. The 'I'm a PC. I'm a Mac' campaign also appears.