Aperol Spritz to host final summer social event

The final Aperol Spritz Social for 2015 launches today (5 August)
The final Aperol Spritz Social for 2015 launches today (5 August)

Italian apertif brand Aperol Spritz will today (5 August) activate its pop-up bar concept for the final time this summer.

The Aperol Spritz Social will takeover London’s Montgomery Square at Canary Wharf until Friday (7 August). 

Office workers and city-dwellers can expect to find Aperol’s signature sparkling 3-2-1 Spritz beverage in full flow, and they will be able to capture their experience via an Instaprint booth.

The booth is complete with a screen, where guests can instantly print images that are accompanied by the #ItStartsNow hashtag.

There will be a playlist of tunes powered by social media requests, meanwhile attendees will be able to take part in a treasure hunt and play on ping-pong and foosball tables.

The tour was officially launched via a secret bus tour in London in May, and it has visited locations in Bristol, Brighton and Manchester throughout the months of May, June, July and now August. 

Event ranked the bus tour among its top secret events of 2015 so far, along with activations from Spotify, Red Bull, Theme Traders and Uber. 

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @brea__carter

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events.

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free