Aperol returns to London with orange waterfall

Aperol: last year's installation featured an orange canal
Aperol: last year's installation featured an orange canal

Eight-day residence in Shoreditch celebrates 100 years of the brand.

Aperitif brand Aperol is hosting the "Aperol Spritz big birthday social" at the Electric Light Station in Shoreditch, London, from 23 May.

First marketed in Italy in 1919, the Campari brand is celebrating its centenary with experiential activity across Europe.

The London experience will be open for nine days, up from eight last year. It will bring back features such as the Vespa carousel and ball pit, but it is swapping the orange canal for a toe-dipping pool and waterfall, and is also promising hot tubs made out of old-style Fiat 500 cars.

Aperol is offering its Instagram followers the chance to win tickets.

The brand is again working with The Persuaders as lead creative and production agency this year, as well as Cohn & Wolfe for PR.

Subscribe today for just $89 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free