Badillo Saatchi & Saatchi tells a simple, beautiful story about the expectations of aging.
Look at the sad old man in the nursing home. He doesn't want to get out of bed, he refuses to comb his hair. But wait! The twist in this minute-long Toyota spot from Badillo Saatchi & Saatchi in Puerto Rico isn't shocking, but it's simple, warm and beautifully human. Brands have long tried to capitalize on the funky old-people trope; this is an original and welcome take.