The ‘anti-influencer influencer’: why more advertisers are signing up to Reddit
Alex Underwood, Reddit’s global head of agency development, discusses the unique perks of Reddit culture, the future of its agency partnerships and his quest to deepen advertisers’ understanding of the platform.

For full access to this article, you must be a Campaign US subscriber.
Click here to view our subscription options, which now include access to the 2023 Agency Performance Review — a comprehensive analysis of agency business in the past year.
If you are already a subscriber and can't see this article: Click here to activate your subscription.
For support, please email: campaignusa.support@haymarketmedia.com or call (800) 381-0891.