'Anthem' for Apple Music

Apple Music's new campaign launches a new visual identity for the brand. The Note aims to connect music fans to what’s next in music, artist news and culture, while highlighting the depth and breadth of content that can be found within the platform. The first spot from the brand features a :30 film showcasing 41 newly designed Notes. In addition to the film, Apple Music will begin rolling out bespoke Notes around the globe to be featured in OOH, digital and select broadcast markets. The first batch features a range of musical legends from the likes of Bob Dylan and Metallica, to contemporary artists like Drake and Sia. Sam Smith will kick-off the first artist content experience with the debut of his Note, also debuting alongside his new album and documentary.