Angry Orchard gets sassy to promote low sugar hard cider

Hard cider brand Angry Orchard brings the famous apple tree on its label to life with a playful tone in a social campaign pitching a low-sugar selling point to health conscious drinkers. The six second ads by Arrivals + Departures play on the fact that Apple Orchard has less sugar than competitors through sarcastic comments like "Your job is so cool, I can't believe you got hired there," and "Wow, your turkey actually turned out well this time."

Credits

Chief Creative Officer
Copywriter
Art Director
Senior Planner
Account Director
Account Director
Account Supervisor
Director of Production
Creative Director, Nice Shoes
Animator, Nice Shoes
Head of Sales
Executive Producer
Production Coordinator Charis Mound

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