Angel Soft pays rent and childcare costs for single parents

Deutsch LA continues the 'Be Soft. Be Strong' campaign with an unbelievable trio of gifts

Angel Soft continues its "Be Soft. Be Strong" campaign with touching acts of charity for National Single Parent’s Day on March 21. Didn’t know it was Single Parent’s Day? Neither did these single parents, at least until Angel Soft made their lives much, much easier for the next year. The online video by Deutsch LA captures their emotional responses, much like previous iterations of the campaign, which featured for single mothers, grandparents, adoptive families, immigrants and single fathers.


Client Credits
Chief Marketing Officer
Senior Vice President, General Manager, Bath Tissue
Senior Marketing Director, Brand Center
Director, Brand Building
Senior Brand Director
Brand Manager
Associate Brand Manager
Director, Communications and Public Relations
Social Media Manager
Chief Creative Officer, North America
Chief Digital Officer, North America
Executive Creative Director
Creative Director
Art Director
Director of Integrated Production
Senior Integrated Producer
Music Supervisor
Senior Audio Producer
Account Management Credits
Group Account Director
Account Director
Account Planning
Executive Planning Director
Group Planning Director
Junior Strategist
Business Affairs/Finance
Director of Integrated Business Affairs
Senior Business Affairs Manager
SVP, Finance Director
Live Action Production Company
Production Company
Executive Producer
Line Producer
Editorial Company
Editorial Company
Assistant Editor
Executive Producer
Associate Producer
Licensed/Composed Music, Credits and Track Info
Creative Director
Executive Producer
Sr. Producer
Audio Post Company
Production Company