Ancestry "Together forever" by Droga5 London

Ancestry's new ad has an emotional message for Brexit Britain: "We may be leaving Europe, but Europe will never leave us."

The first work for the brand by Droga5 London features Europeans from across the continent serenading Brits with Rick Astley’s ‘80s hit Together Forever. The campaign, which is based on the genealogy company’s research finding that the average British person has 60% DNA from somewhere in Europe, takes a bold stand in a divisive political climate with a good dose of dry humour. It was written by Dan Morris, art directed by Charlene Chandrasekaran, and directed by Noam Murro through Biscuit Filmworks. 


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free