AnalogFolk DNA will add "smart data-inspired" thinking to the shop’s strategic and creative output.
The arm will be led by Ben Silcox and Mark Barry, the former chief data officer and head of business solutions and technology, respectively, at Havas Helia.
AnalogFolk DNA will provide consultancy services and integrate with AnalogFolk’s digital services.
Silcox and Barry joined Havas Helia in 2013 when it was known as Havas EHS.
Bill Brock, the chief executive and founder at AnalogFolk, said: "Since the launch of AnalogFolk eight years ago we have relentlessly pursued ways to push our offering and ensure we provide our clients with innovative services that keep them ahead of the competition.
"AnalogFolk DNA is our most ambitious and exciting move to date, and to have attracted two of the world’s preeminent minds in the space to lead it is a massive coup."
