HONG KONG — AnalogFolk, the independent digital marketing shop, has opened an office here, appointing Chris Ryan and Harry Llufrio to lead its first offering in Asia.
AnalogFolk has offices in New York; Portland, Ore.; London; and Sydney. The Hong Kong office will work in close collaboration with the wider agency to service a growing global client list, according to the agency.
Bill Brock and Matt Dyke founded AnalogFolk in London in 2008. The agency opened in Sydney in 2011, debuted in New York in 2013 and added a Portland office earlier this year.
For the Hong Kong office, Ryan, formerly chief executive at Isobar Hong Kong, joins AnalogFolk as managing director and partner for Asia-Pacific, while Llufrio, formerly of Lowe Profero, joins as creative UX director and partner for Asia-Pacific.
Both Ryan and Llufrio will be responsible for establishing AnalogFolk’s offering in Hong Kong and servicing clients from across the region.
The office will specialize in the development of innovative interactive platforms and experiences to boost greater customer engagement for its clients.
It will largely concentrate on design and user experience, as well as the understanding of customer behaviors in the digital space.
Ryan has more than 20 years of marketing agency experience from across Europe and Asia, and 15 years working specifically in digital. He was most recently the executive director of international clients at Isobar APAC.
At Isobar, Ryan led all Aegis Media services in the market, incorporating Carat, iProspect and Isobar. During his career he has worked with brands including Kellogg's, Lloyds TSB, Travelex, SEGA, Philips and Pernod Ricard.
At Lowe Profero Llufrio was experience design director for SEA, working on major accounts in the region.
This article first appeared on campaignasia.com.