ANA report into agency rebates expected today

Hilton Worldwide: it is a member of the ANA
Hilton Worldwide: it is a member of the ANA

The Association of National Advertisers, the US trade body, is expected to reveal a lack of transparency between ad agencies and media shops and their clients today.

There has been a sense of nervous apprehension among agency bosses in the weeks leading to the findings of the report on rebates, barter, arbitage, global transactions and supply chain media management in the US.

According to Bloomberg, the ANA will note the practices of global networks using the buying power of brands to their advantage.

In the UK, ISBA has also referred to a lack of trust between agencies and clients. In April, it claimed that agencies are leaving out details around "click fraud, viewability, verification, and brand safety".

The ANA's members include Apple, Coty, Hilton Worldwide and Qatar Airways.

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