The agency has been shortlisted five times – two for the Sainsbury’s Christmas ad "1914 Truce", and one nomination each for "made of black" for Diageo, Begonias for Dixons Carphone and work for the Department of Transport’s Think campaign.
Grey London has four nominations – two for News UK, one for "elleemae" for Mumsnet, and another for the already lauded "life paint" work for Volvo, for which it has already won two Grands Prix this week for Promotion & Activation and Design.
Ogilvy & Mather London also has four nominations, three for Expedia work and one for Dove.
Adam & Eve DDB, Wieden & Kennedy London and Mother London all have three nominations.
The UK has 37 shortlisted entries in total, placing it in second position behind the US.