AMV BBDO, BBH and McCann lead Campaign Big Awards' Media & Entertainment shortlist

V&A Museum of Childhood's 'imaginary friends', created by AMV BBDO
V&A Museum of Childhood's 'imaginary friends', created by AMV BBDO

Six agencies are in the running for a Campaign Big Award in the Media & Entertainment category, with Abbott Mead Vickers BBDO, Bartle Bogle Hegarty London and McCann London earning two nominations each.

AMV BDDO was nominated twice for "Imaginary friends", its exhibition for the V&A Museum of Childhood in which Rankin photographed children and their make-believe pals for a poster campaign.

BBH was also shortlisted twice: once for "Guardian independence", its print campaign for The Guardian to celebrate its independence; and once for "Virgin Arrows" for Virgin Media. 

McCann London’s "Survival billboard" stunt (above) for Xbox, in which fans of the Tomb Raider video games were challenged to stand on a billboard in November for a whole day, has also been shortlisted twice. 

Also in the running with one nomination each are AKQA ("Don’t look away", a music video for Usher), Brothers and Sisters ("Back of the head" for Pearl and Dean); and Channel 4 (for the Channel 4 rebrand).

Judging for the Campaign Big Awards – the annual celebration of creative excellence among British agencies and their clients – has been taking place this week.

The best work and awards winners will be celebrated at an awards dinner at Grosvenor House in London on Wednesday, 19 October.

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