AMV BBDO and Adam & Eve/DDB nab Cannes Lions golds in Sustainable Development Goals

'Project 84' by Adam & Eve/DDB
'Project 84' by Adam & Eve/DDB

Abbott Mead Vickers BBDO and Adam & Eve/DDB have each won a gold in the Sustainable Development Goals category at Cannes.

AMV’s gold marked another prize for its "Trash Isles" work for LadBible and Plastic Oceans. The campaign to raise awareness of plastic in the oceans already has two Grands Prix in PR and Design under its belt.

Meanwhile, Adam & Eve/DDB also won another award for Calm’s male suicide awareness drive "Project 84".

There were no silvers in the category for UK agencies but two bronzes went to "I’m Out of the Office for Equal Pay" by Now, which aimed to highlight the gender pay gap, and The Corner’s "Heart Immigration" for Jigsaw.

The US failed to win gold in this category but hauled in one silver and four bronzes. "Corazon - Give Your Heart" by John X Hannes in New York for Montefiore, was the sole silver. "The Impact of Fearless Girl" by McCann New York for State Street Global Advisors was a notable bronze.

The Grand Prix in this category went to Host/Havas Sydney for "Palau Pledge" for Palau Legacy Project – the third Grand Prix this week after it was awarded the top honour in Titanium tonight and Direct earlier this week.

Gemma Charles

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