AMV BBDO and Adam & Eve/DDB in battle of the Christmas ads in Film Lions

John Lewis: 'Man on the Moon' by Adam & Eve/DDB
John Lewis: 'Man on the Moon' by Adam & Eve/DDB

Abbott Mead Vickers BBDO and Adam & Eve/DDB lead the pack for UK agencies in the Film Lions, with their respective Christmas ads for Sainsbury's and John Lewis among the nominations.

"Mog’s Christmas calamity" and "Man on the moon" will be up against entries including Leo Burnett Madrid’s weepy ad for Spain’s Christmas Lottery, which yesterday bagged the joint Grand Prix in the Cyber Lions category.

The two agencies make up the majority of the UK’s 31 nominations – the second most after the US, with 104 – with AMV BBDO getting a total of 12 and Adam & Eve getting six.

AMV BBDO’s tally of 12 is the joint most of any agency, along with Wieden & Kennedy Portland, and also includes six nominations for its work on Currys PC World, three for Guinness, and one each for the Department of Transport and Bodyform.

Adam & Eve is also nominated for John Lewis Insurance, Mulberry, Harvey Nichols, and twice for H&M.

There are also two nominations for Rattling Stick and one apiece for Bartle Bogle Hegarty, Grey London, Iris Worldwide, Leo Burnett London, Lucky Generals, Mcgarrybowen, MullenLowe Group, Ogilvy & Mather London, OgilvyOne London, Outsider and The Union.

Among US agencies, W&K is followed by BBDO New York, with 10, The Martin Agency (Richmond) on eight, and Droga5 (New York) on six.

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