The Gold of Golds was awarded to AMV BBDO and Stinkfilm for their SCA Bodyform campaign, "Blood". The spot was written by Caio Giannella, art directed by Diego de Oliveira and directed by Jones & Tino.
AMV BBDO picked up seven golds for Bodyform and one gold for an experiential campaign for the V&A Museum of Childhood.
Virgin Radio breakfast presenter Edith Bowman hosted the awards at the Roundhouse in Camden. The evening also included a performance from the singer/songwriter and producer Tiggs Da Author.
In addition to being named Champions of Creativity, 4Creative picked up seven golds for its campaign for the 2016 Paralympic Games, "We’re the superhumans". It won silver for the bot it created for the TV series Humans.
Creative Circle president Vicki Maguire, joint chief creative officer at Grey London, also awarded the President’s Prize to 4Creative.
Publicis London took home the most gold awards of any agency: nine for its Tourism Ireland "Doors of thrones" campaign across outdoor, outdoor craft, design, design craft and experiential.
AMV BBDO creative pair Oliver Frost and Josephine Shedden (known as Oli & Josie) picked up the Most Promising Male Creative Newcomer and Most Promising Female Newcomer respectively.
McCann London and Grey London both claimed five golds, the next highest of an agency after AMV BBDO, 4Creative and Publicis London.
Grey took home four golds for Tate and one in film craft for Bose "Get closer".