Amstel "Hold my beer" by 180 Kingsday

This Amstel ad champions male friendship in a year marked by debates about gender roles and toxic masculinity.

The humorous spot, set in a charming European village, shows a man going to great lengths for his mate when he is asked to hold his beer – and takes much longer than expected to return. It was created by 180 Kingsday and directed by Justin Reardon through Bas Production.