Amnesty International delivers 'get them home' stunt at Waterloo station

Departure screens displayed details of human rights 'departures'
Departure screens displayed details of human rights 'departures'

Departure boards at London's Waterloo station displayed details of seven individuals around the world who have been tortured in prison, in a campaign created by agency Leo Burnett for Amnesty International.

The 120-square metre screens, which span over six platforms, gave passengers information on why the prisoners were being wrongly held, tortured or forcibly taken. They also displayed a number for travellers to text to help secure the prisoners’ release. The names of those who texted their support were also displayed on screen.

The stunt, which took place last weekend (29-30 March), formed part of Amnesty International’s 'get them home' international campaign. Outdoor advertising company JCDecaux provided the media space for free, while the creative direction was also provided free of charge by media agency Leo Burnett.

Interactive digital out-of-home agency Enigma Code was tasked with displaying the departures board content, as well as adding the list of names of supporters in real-time.

Kate Allen, UK director of Amnesty International, said: "It’s great to have the world’s largest departure board to tell these stories, but we’re not keen on departures, we want to facilitate arrivals.

"The message is simple: on your way home, help get them home.  These people have been missing from their homes, some of them for years."

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