A Super Bowl ad created by BBDO New York launches American Family Insurance's tagline: "Insure Carefully, Dream Fearlessly."
The ad resembles Edward Hopper's 1942 painting "Nighthawks" and stars Jennifer Hudson and a cast of performers looking for a big break in showbiz.
The spot will air regionally during the Super Bowl in areas American Family Insurance operates. It's the third time the Madison, Wis., company has run a Super Bowl ad. The TV spot will be supported by a print, radio and digital marketing campaign.
Campaign credits
Client: American Family Insurance
Agency: BBDO New York
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Michael Aimette
ACD/Copywriter: Judd Counsell
ACD/Art Director: Anne Lac
Group Executive Producer: Anthony Nelson
Senior Producer: Darbi Fretwell
Producer: BreeAnn Stuart
Executive Music Producer: Rani Vaz
Senior Account Director: Jim Santora
Senior Account Director: Amy Hefti
Account Manager: Sara Plotkin
Production Company: RSA
Executive Producer: Tracie Norfleet
Director: Jake Scott
Director of Photography: Chris Soos
Line Producer: David Mitchell
Production Supervisor: Jason Groves
Music Production: Search Party
Music Supervisor: Randall Poster
Music Producer: Meghan Currier
Music Producer/Arranger: Stewart Lerman
Music Arranger: David Forman
Editorial Company: NO6NY
Executive Producer: Corina Dennison
Producer: Malia Rose
Editor: Justin Quagliata
Assistant Editor: Ryan Bukowski
VFX Artist: Ed Skupeen
Recording Studio: Heard City
Mixer/Sound Designer: Philip Loeb
Senior Producer: Sasha Awn
Telecine: Company 3
Colorist: Tim Masick
Producer: Rochelle Brown
Graphics House: Imaginary Forces
Designer/Animator: Griffin Frazen
Executive Producer: Sarah Roebuck
