Amazon Prime Video is offering fans of The Marvelous Mrs Maisel the chance to enjoy sandwiches from the Carnegie Deli featured in the hit series.
"The marvelous Maisel mobile deli" is touring locations in New York with a retro pink truck offering two sandwiches, The Midge Maisel (made up of rye bread, pastrami, salami, coleslaw and pickles) and The Susie (which combines turkey, coleslaw and pickles, also served on rye bread). Fans can enjoy cookies and vintage sodas too.
Amazon previously opened a replica of the Carnegie Deli to promote the show's second season.
The tour kicked off on 13 May and will be serving sandwiches until 15 May at various locations across New York City. The activation is being devised together with Tool of North America.
Yesterday, Amazon brought back its "Great shows stay with you" campaign by Droga5 London, highlighting how characters' lives are changed after binge-watching.