Amazon Prime "little friend" by Joint

Amazon Prime's new TV spot continues the established formula, with someone solving a cute problem with Amazon's next-day delivery service.

The ad, created by Joint, deals with a tiny horse, which is rejected by its much larger stablemates and so gets the run of its owner’s house thanks to a hastily purchased (and oversized) cat flap. Like previous Amazon Prime spots, the new ad features a quirky soundtrack – in this case, Sonny and Cher’s Little Man. This is the third TV spot created by Joint for Amazon Prime.