Amazon Prime "Farmer Clarkson" by Forever Beta

To promote Jeremy Clarkson's new Amazon show, posters have been launched which read 'Jeremy Clarkson is a f***er'.

The campaign for Farmer Clarkson on Amazon Prime Video features the unbranded teaser posters across the UK, Netherlands and Nordic region. They will be followed by further posters that will reveal the F word is "farmer".

Created by Jess Purchon, Britney Beeby and Harriet Stockwell at Forever Beta, the multi-region campaign runs across out of home, social, digital banners, press and digital.

Credits

Creative agency
Chief creative officer
Lead design
Lead strategist
Account director
Lead producer
Senior brand marketing manager
Brand marketing manager
Campaign producers
Senior creative director
Head of media planning
PR manager