Amazon "Prime changes everything" by Joint

Amazon Prime has launched a campaign that reimagines the stories of Rapunzel and Cleopatra.

Airing initially in the US before a global roll-out next month across TV, radio, digital and social media, the campaign features two films in which the well-known characters are saved by using Amazon Prime.

The work was created by PJ Kirby and Rory Robinson at Joint, and directed by Wayne McClammy through Hungry Man.


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