Amazon Appstore UK searches for digital agency

Amazon: campaign for Fire TV
Amazon: campaign for Fire TV

Amazon is looking for an agency to handle the social media and digital marketing for its Appstore in the UK.

The internet retailing and entertainment giant has approached agencies directly with the brief to create advertising for its Appstore, which sells Android applications, in the UK.

At the same time, Amazon is understood to have issued a separate brief to find a creative agency to produce digital and social advertising for Audible, an audio book platform that is backed by the internet retailer.

Amazon launched its Appstore in the UK 2012, one year after it was first released in the US.

Earlier this year, Amazon appointed Lucky Generals and Joint to work on its pan-European advertising account after a pitch.

Amazon held that pitch because it wanted to proactively market its products in the wake of criticisms about how much tax it pays and its warehouse working conditions in the press.

Lucky Generals' first campaign for the brand was for its video streaming box for TVs, Fire TV, and was designed to make Amazon seem warmer and more human.

Subscribe today for just $89 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free