Alzheimer's Society "World Cup heroes united against dementia" by McCann London

World Cup 66 winning squad footballers Sir Geoff Hurst and Gordon Banks have joined Alzheimer's Society's campaign, which urges the public to "get behind the team again".

Three members from the 1966 team, Martin Peters, Nobby Stiles and Ray Wilson, have been diagnosed with dementia.

Activity includes a TV ad supported by out-of-home, print and digital, which will all run for six weeks.

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