Alt-right news site Breitbart barred by AppNexus for hate speech

Breitbart: features sections on "big government" and "big journalism"
Breitbart: features sections on "big government" and "big journalism"

AppNexus has barred right-wing news site Breitbart from using its ad-serving tools after an audit found that content on the site incited violence.

The ad tech company decided to carry out an audit after the site’s former executive chairman Steve Bannon was chosen by US President-elect Donald Trump to be his chief strategist.

AppNexus spokesman Joshua Zeitz told Bloomberg: "We did a human audit of Breitbart and determined there were enough articles and headlines that cross that line, using either coded or overt language."

Breitbart disputed the claims. Chief executive Larry Solov said in an e-mailed statement that the site "has always and continues to condemn racism and bigotry in any form."

In contrast to moves by Facebook and Google to pull advertising from sites featuring "fake news", AppNexus said it was not targeting Breitbart for spreading misinformation, or for its editorial position, but purely for the violation of its hate speech policy.

Subscribe today for just $89 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free