Alpha Foods shares the relatable struggle of not saying 'horses'

Mischief @ No Fixed Address' humorous spot shows how Alpha Foods' products are proof 'you can do anything.'

Driving past a field filled with horses gives some people the impulsive urge to say, "horses" — but recovery is possible. 

Alpha Foods’ spot follows a couple as they drive past a group of horses. The woman gets excited and almost points out the animals to her partner, but she manages to hold back. He grabs her hand, telling her that he’s "so proud" she resisted the urge."If Alpha plant-based meat can taste just like meat, then you can do anything," the voice-over says. "Even drive past horses without saying horses."

The spot ends with the tagline,"If a plant can taste like meat, you can do anything."