Aldi will sponsor Team GB in Tokyo 2020 as it releases new spot

Aldi: new ad champions Britain and Team GB
Aldi: new ad champions Britain and Team GB

Aldi is upping its commitment to Team GB, extending its sponsorship from Rio 2016 up to Tokyo 2020.

The discounter has also unveiled a TV spot to show its support for Team GB in the build-up to Rio, which was unveiled last night in the ad break between Emmerdale and Coronation Street.

Aldi is the first official supermarket partner to Team GB, announcing the sponsorship as part of its 25th anniversary last year. The extended sponsorship sees the retailer continue to support the UK team and work with the British Olympics Association on community initiatives.

Matthew Barnes, chief executive officer for Aldi UK and Ireland, said: "We became an official partner to Team GB more than a year ago and have been supporting our nation’s extraordinary athletes on the road to Rio since then.

"Like everyone, we are very much looking forward to seeing them perform at their best in a month’s time.

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free