Alcohol ads seen 'once a minute' during Euro 2016

Alcohol ads were seen almost once a minute during England and Wales' football matches during the group stage of Euro 2016, a charity has warned.

Alcohol Concern said alcohol-related marketing was seen 392 times over five games at an average of 78.4 a game, or once every 72 seconds. 

This happened despite French laws banning alcohol sponsorship of sporting events and alcohol ads on television.

Carlsberg replaced its brand name on pitch-side digital boards with its well-known "Probably" slogan written in the style of the brand’s font.

Tom Smith, the director of campaigns at Alcohol Concern, said alcohol marketing drives consumption and is not appropriate when advertised around sport, which should encourage good health. 

Alchohol Concern is also calling for the government to phase out alcohol marketing from sport, as it had done with tobacco.

A Carlsberg spokesman said:  "We take great care that the vast majority of viewers of our marketing are above legal drinking age. Our internal and industry codes clearly stipulate that our marketing communication are designed to prevent any primarily underage appeal."

Source: The Guardian

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