AKQA creates interactive experience to mark 30 years of Nike Jordan

Jordan 'Pearl Pavilion' by AKQA
Jordan 'Pearl Pavilion' by AKQA

Public invited to step into Michael Jordan's shoes and recreate his most famous shots this All-Star Weekend

To mark the NBA All-Star Weekend and 30 years of Nike's Jordan brand, AKQA has created an installation, inviting visitors to try and recreate Michael Jordan's most famous shots.

"The Last Shot," installation features a 1,200 square foot responsive LED half-court, based at the Pearl Pavilion at Penn Plaza in New York City.

Visitors can use the technology to virtually attempt Jordan's famous shots: the 1982 NCAA Championship, and the player's last shot as a Chicago Bull during the 1998 NBA Finals. There is also the option to freestyle.

Hundreds of screens show a virtual audience reacting to the  basketball skills on display. Each participant will be able to share stills and a video of them taking the shot on social media.

The exhibtion begins with RFID wristbands, for a mobile experience that leads fans through shoe trials, history of Michael Jordan, slam dunk courts and digital photo booths.

Campaign credits

Client: Jordan Brand
Agency: AKQA
Content production: Stardust

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