Airline spoofs US oil disaster

Spirit Airlines ad: criticised for being in bad taste
Spirit Airlines ad: criticised for being in bad taste

A US airline has been criticised for showing poor taste in the wake of the BP oil spill by running ads advising people to 'Check out the oil on our beaches'.

A series of pictures on Spirit Airlines' website depicts an illustration of four bronzed beach beauties covered in suntan oil and smiling in their bikinis.

Each of the women represent a different destination, celebrating Cancun in Mexico, San Juan in Puerto Rico, and Atlantic City and St. Lauderdale in the US.

The creative deliberately references BP with the inclusion of a yellow and green bottle of suntan lotion called 'Best Protection'.

The US media has been critical of the airline's campaign, with the LA Times calling it a "bad outbreak of foot-in-mouth disease" and NBC Miami saying "now is not the time for parody".

Spirit Airlines issued this response yesterday: "It is unfortunate that some have misunderstood our intention with today's beach promotion.

"We are merely addressing the false perception that we have oil on our beaches, and we are encouraging customers to support Florida and our other beach destinations by continuing to travel to these vacation hot spots."

The statement added: "The only oil you'll find when traveling to our beaches is sun tan oil."

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