Airbnb launched the company's largest campaign to date with TV and digital ads that debuted Tuesday. The campaign was created by TBWA/Chiat/Day, which was named the agency of record for the brand in September.
The 15-, 30- and 60-second TV spots, called "Never a Stranger," tell the story of Elle, a frequent customer of Airbnb.
The ads turn a worrisome element of Airbnb — staying with strangers — into a plus. Throughout Elle's travels, her hosts give her insider information. A companion website details Elle's journeys in locales such as Japan, France and Mexico.