Airbnb marks brand's foray into Cuba with new campaign

Airbnb expands to Cuba.
Airbnb expands to Cuba.

Accommodation rental service invokes Cold War era moon landing to promote its entrance into Cuba

US sanctions against Cuba have thawed, opening the door for American tourists.

Quick to take advantage, Airbnb announced the expansion of its private room and apartment rental service in the Cuban market last week.

To celebrate the launch, Airbnb has rolled out a print campaign, created by TBWA\Chiat\Day LA.

The full-page print ads, running in the New York Times, Washington Post and Wall Street Journal, highlight the end of the economic blockade— or el bloqueo.

One ad reads: "One giant leap for man's kindness," a reference to the 1969 moon landing which happened the same decade as the economic sanctions. It features the US and Cuban flags on the moon.

Cuba is not new to the concept of renting private homes, known locally as casas particulares, to tourists. For this reason, Airbnb believes Cuba could become its largest market in Central America.

Client: Airbnb
TBWA\Chiat\Day LA
Global President:James Vincent
Chief Creative Officer: Stephen Butler
Executive Creative Director: Brent Anderson
Associate creative director: Mike Blanch
Associate creative director: Lauren Smith
Group Planing Director: Neil Berrie
Planing Director: Kyle Luhr
Managing Director: Peter Ravailhe
Account Director: Sara Schwartz
Account Manager: Gabriela Marino
Print Producer: Kerri Sparkman
Project Manager: Noreen Masih, Alice Pavlisko
Art Production: Diana Pam
Business Affairs: Mimi Hirsch, Maryam Ohebsion

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