Airbnb hosts immersive Shoreditch townhouse to showcase London life

Airbnb: opening the doors to an immersive London townhouse experience
Airbnb: opening the doors to an immersive London townhouse experience

Accommodation website Airbnb is opening a pop-up in London's Shoreditch, offering immersive surprises for those who ring the doorbell.

Airbnb aims to showcase the authentic side of London living by taking over the townhouse, transforming each room to offer a series of surprise experiences hosted by London locals. The five-storey townhouse in East London has been transformed to welcome travellers from all over the world to encourage them to live like a local. 

Experiences will include tasting home-grown beers to discovering the work of local artists.   

The townhouse, which opens today (16 June) and remains open for four days, will see consumers led through the experiences by Airbnb hosts and special guest ambassadors, who include spoken word star James Massiah, foodies Lily Cai and Daisy Cecil and Bradley Zero, resident club DJ and broadcaster. 

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free