Air France has launched a new TV, cinema and digital campaign that highlights the charms of its home country and its airline.
"France is in the Air," created by BETC Paris, will run globally, including the United States.
The ad, which will run in versions from 15 to 60 seconds, is set aboard a fanciful airplane that evokes landmarks of France.
It was directed by We Are From LA.
Client: Air France
Agency: BETC Paris
Brand management: Adeline Challon-Kemoun, Caroline Fontaine, Catherine Masson, Valerie Cornec, Milene Albes
Agency management: Bertille Toledano, Tiphaine du Plessis, Anyce Nedir, Sebastien Jauffret, Maelle Varene, Mathieu Ecollan
Executive creative director: Remi Babinet
Creative director: Jasmine Loignon
Copywriter: David Soussan.
Art director: Marie-Eve Schoettl
Art director assistant: Michael Madou
Directors: We Are From L.A
TV producer: Fabrice Brovelli, Caroline Bouillet
Production house: Iconoclast (Mourad Belkeddar, Maud Fumana)
Music creative director: Christophe Caurret
Sound production: Green United Music