Agencies vie for Wimbledon

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Wimbledon organizing body AELTC wants an agency to export the competition around the world.
Wimbledon organizing body AELTC wants an agency to export the competition around the world.

BBH, IMG, Grey and Interpublic are chasing the global brief for the tennis tournament

The organizing body behind Wimbledon is looking for a creative agency to help turn the tennis tournament into a global brand.

The All England Lawn Tennis & Croquet Club has issued a brief to agencies. The brief has a multimillion-pound budget and seeks an agency to help the AELTC leverage the prestige of Wimbledon and export the brand around the world.

It is understood that the pitch had reached chemistry meetings stage as Campaign went to press. There is no intermediary involved.

Bartle Bogle Hegarty is pitching with its sports marketing agency, BBH Sport. IMG and Droga5 are taking part in a similar arrangement. Grey is pitching as part of a joint WPP effort, while Interpublic is also involved, with its pitch being led by the sports marketing agency Octagon.

This is a new brief, and there is no incumbent.

A spokesman for the AELTC said: "As you might expect, we would prefer not to comment on any commercial-in-confidence process."

Wimbledon is the oldest tennis grand slam tournament, with winners of the singles events earning prize money of nearly £1.9 million ($3 million).

This article first appeared on campaignlive.co.uk.