How agencies should respond to the in-house invasion

The proliferation of in-house operations is gobbling up new business and drawing more talent client-side. What's behind the trend and how can agencies respond to the threat of being sidelined by advertisers, John Tylee asks.

by John Tylee
McClure and Simon: Adam & Eve/DDB's award-winning creatives opted to join the BBC rather than climb the agency tree
McClure and Simon: Adam & Eve/DDB's award-winning creatives opted to join the BBC rather than climb the agency tree

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