Agencies line up for Pearson brand brief

The Financial Times publisher is planning its first-ever global brand campaign

Pearson, the education and publishing company that owns the Financial Times, has been speaking to agencies about a brand campaign.

The group has not engaged an intermediary but has contacted agencies about a potential global brand campaign, as well as work highlighting places with high levels of illiteracy.

It is understood that agencies were told it would be the first-ever campaign for the Pearson brand.

A spokesman for Pearson said: "We’re considering some work in this area but nothing is yet that concrete."

This article first appeared on

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