Agencies line up for Asda CRM business

Asda: sent out RFI to agencies
Asda: sent out RFI to agencies

Asda is reviewing its customer relationship marketing and experiential activity.

The supermarket giant has sent out an RFI to agencies interested in pitching for the business, in a process being handled directly by the client.

Asda’s recent CRM campaigns have revolved around voucher giveaways.

The supermarket made its first move towards loyalty-driven marketing with the launch of a voucher initiative in October 2010. 

With an aim to reward customers in the run-up to Christmas, the voucher book contained £40 worth of tokens for spend over £40.

Asda also handed out "thank you" vouchers to customers late last year.

The brand’s above-the-line advertising account is handled by Saatchi & Saatchi.

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